Outsourcing: Tradition to E-Commerce

In 2010, the domestic online retail market to reach 513.1 billion transaction size, e-commerce has become the best prospects for sales channels. To this end, a number of traditional companies moving into e-commerce. In fact, e-commerce with traditional business is a fairly new field, neither the e-commerce personnel, lack of experience in e-commerce operations, some traditional enterprises into e-commerce field road is tortuous. Outsourcing, after traditional enterprises into e-commerce of a shortcut.

In fact, many large business operations outsourcing is commonly used in the process of business strategy. The call center business, for both online games such as grand operators, Internet companies like Tencent, or even IT giants like Intel, the call center is usually outsourced to professional operators. The reason why outsourcing is because the professional management of call center business enterprises, not only has a wealth of experience, and professional operation process. If companies build their own call center, not only to spend huge amounts of money, but also invest enormous human and material resources. Even so, companies create their own call center, quality is difficult to achieve their operational needs of business operations. For this reason, most enterprises will outsource to a professional call center operators.

The reason why the traditional enterprise call center outsourcing, not only to save costs, but also improve the quality of call center operations, after all, the traditional call center operations for companies do not have much experience. Although e-commerce has been popular, but the vast majority of traditional companies do not know how to operate e-commerce. Objectively speaking, electronic commerce, and not just to move to the Internet platform to sell goods, it involves logistics, warehousing, sale, financial settlement and other aspects of the complex. Combined with domestic traditional enterprise information construction started late on a very limited ability to control the Internet, into e-commerce will undoubtedly face many challenges and difficulties.

If traditional enterprises to build their own online sales platforms, more than just hiring enough personnel can handle the e-commerce. As we all know, the traditional sales channels have their own logistics, warehousing and after-sale rules, e-commerce operations also have their own rules. Enterprises are not familiar with some of the rules of e-commerce, destined to enter the e-commerce companies will take some detours on the road. By then, e-commerce is unlikely to become a powerful tool to help companies increase sales, but to become a drag on traditional enterprises. Given this situation, I believe that the traditional companies into e-commerce, we might choose the same as outsourcing call center operations.

Area of   electronic commerce in the country, such as Beijing have reached such a long letter hing e-commerce outsourcing operators. Despite the long letter of the name of Xing in the eyes of the average consumer is not much known, but the company is Motorola, Nokia, HTC, Sony Ericsson and other well-known e-commerce outsourcing provider phone companies.

Who are familiar with e-commerce operations are very clear, each phone has a unique IMEI code for life. Xing Long letter to Nokia and Motorola in the mobile phone manufacturers to do e-commerce outsourcing services, if you want to sell a mobile phone, the system must be given to delivery workers,  a position of a column of a row of specific to each product delivery instructions to ensure that each user ID to the phone IMEI code corresponding to avoid errors when return. And shoes, general merchandise, compared Platform mobile online sales and operations are complex. With experience accumulated over the years, Xing long letter of the Nokia and Motorola to provide an excellent operator of e-commerce outsourcing services, and won the authorized users.

In fact, Xing long letter of early 2002, the number of mobile phone manufacturers to provide e-commerce outsourcing operations. With accumulated experience, Hing long letter of outsourcing in e-commerce is already a leader. Called in to solve the most complex mobile phone e-commerce online sales system, Hing began a long letter of cross-industry forward.

Cross-industry forward in the choice of object, Xing Liu Lei long letter of entrepreneurs targeting a relatively Pianmen bags, start with a  burn bag net. The end of 2010,  burn bag net officially changed its name to  The Nutcracker and a long letter from the Xing independent of, as a similar Taobao launched by  unknown yield type bags B2C sales platform. Liu Lei, the Nutcracker's main customers cater to the domestic manufacturers, and by taking an official website on behalf of operators with different business ideas, let Nutcracker entirely in accordance with the needs of consumers to find and launch the product.

It is obvious that Xingchang letter has been felt in the field of e-commerce outsourcing, Nokia, Motorola and other giants of the recognition, and successful implementation of the cross-industry forward. As a traditional business e-commerce is still difficult to control the weapons, and traditional e-commerce business development and need the best channels. Proven call center outsourcing operation is very successful, very successful e-commerce outsourcing, outsourcing has become a traditional business into e-commerce of a shortcut.